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Complete Nutrition Resumes Franchise Program

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By: Sean Moloughney

Editor, Nutraceuticals World

After intentionally halting all franchise expansion in 2011, Complete Nutrition, Omaha, NE, the nation’s fastest-growing nutritional supplement retailer, has recently re-launched its franchise program and will continue to expand the health and fitness brand across the country. Complete Nutrition, which saw its revenue grow from $5 million in 2008 to a projected $100 million in 2012, added more than 80 stores from 2010 to 2011 as its system expanded from 19 to more than 100 locations. Company executives responded to the rapid growth by proactively freezing new franchise development so it could adequately support existing franchisees and maintain the integrity of the brand known for taking a personal and consultative approach to health and fitness.

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